Over the last few weeks, I’ve been putting focused effort into something engineers rarely talk about out loud: marketing myself.
After more than 25 years working in embedded systems — building firmware, debugging hardware, leading teams, and running companies — I’ve shifted my focus to freelance work. My goal: help teams and startups go from idea to working prototype with minimal fuss.
But having skills isn’t enough. People need to find you, trust you, and understand what you can offer. So I rolled up my sleeves and treated my freelance career like a product: